Business Management And Accounting And Appropriate Data...

Executive Summary The approach adopted in this paper is to discuss three types of research methods available within the business management and accounting and appropriate data analysis techniques available within the field. As Creswell (2002) noted, qualitative method concentrates on words and observations to express reality and attempts to describe people in natural situations. In contrast, the quantitative approach grows out of a strong academic tradition that places considerable trust in numbers that represent opinions or concepts. Also, there is another research approach, mixed method, which integrates both previous methods and it combines main aspects of two others for more applicable results. The use of a mixed methods approach is†¦show more content†¦This paper also will present a summary of the different research methods to conduct research in quantitative, qualitative, and mixed methods studies and will evaluate this three common research approaches in conjunction with the various re search designs commonly used. Also, the main dimensions of the discussion about the relative characteristics and merits of quantitative, qualitative and mixed methodology will be outlined; moreover the essay will develops the arguments that the use of a single methodology often fails to explore all of these components. Research Methodology Although, research is important in both business and academic activities, there is no adherence in the literature on how it should be defined. As D. Amaratunga et al. (2002) explained, it will come up from the many different offered definitions that there is an agreement which research is a process of examination and investigation as well as it is systematic, methodical and knowledgeable. There are three major research paradigms in business management and accounting: quantitative method, qualitative method and mixed method which they have individual approaches and the researchers gain specific results by using them; however, these methods have some differences from each other which it may cause some problems and deficiency in results. As Creswell (2002) has noted, quantitative research is the process of collecting, analysing, interpreting and writing the results of a study, while qualitative